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EventConnect™ Case Study

EventConnect™

Screenshot of EventConnect™'s registration dashboard, with the hypothetical user's profile shown on the left and the registration steps on the right. The user has finished the tasks, so green checkmarks are shown next to each task.

Project Overview

Usability tests with 4 people revealed that people need to feel a sense of success when they finish booking. This can be done by adding green checkmarks.

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Building off of previous research EventConnect™ had done, I collaborated with other interns to redesign their registration system. They needed the system to match their clients’ website to make a seamless booking experience. We each made our own designs separately, and received regular feedback.


Role: UX/UI Designer Intern
Duration: Approximately 130 hours (equivalence of 3 to 4 weeks)

This is roughly what the original looks like (screenshot by their CEO John D’Orsay, then I altered the image to hide sensitive information):

Screenshot of EventConnect™'s original registration dashboard. The page has very little colour, and it is not clear what the user is meant to do first.

This was my version (combined with my team member Purvi’s designs), before I did the usability tests:

Screenshot of EventConnect™'s registration dashboard, with the hypothetical user's profile shown on the left and the registration steps on the right. The user has finished the tasks, but there are no clear indications. Also, the steps are not shown in order.

After discovering from the usability tests that the user needs to feel success, I added checkmarks:

Same screenshot as the one top of page. Screenshot of EventConnect™'s registration dashboard, with the hypothetical user's profile shown on the left and the registration steps on the right. The user has finished the tasks, so green checkmarks are shown next to each task.

Results

User impact: We predict that users coming from the client’s websites to the registration system will have a seamless experience.
Business impact: We predict that this will increase the conversion rates.

References and other information:

The icons were provided by EventConnect™, although they may have originated from Google’s Material Symbols given by the Apache License version 2.0.
Photos of hotels and merchandise from Unsplash (except for the photos in John’s screenshot. Those were provided by EventConnect™).
The people I worked with were other interns Aayushi Aayushi, Ammar Naseem, Purvi Suru, and Sion John, as well as people from EventConnect™ Bobby Parizeau, Mike Gencarelli, and their CEO John D’Orsay.

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Special thanks to the 4 anonymous usability testers who tested the prototypes.

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The font used is Titillium Web.

 

The name “Jordan Doe” is fictional, and is not meant to represent anyone in particular.
The photos of the hotels are placeholder images, and not meant to be an accurate representation of any actual hotels. 

 

Other credits:
The photos from Unplash are:
"round white ceramic table" by Eddi Aguirre: https://unsplash.com/photos/round-white-ceramic-table-ZAVHbpOn4Jk
Photo of hotel with open window by Albert Vincent Wu: https://unsplash.com/@albertvincentwu?utm_source=unsplash-figma&utm_medium=referral&utm_campaign=plugin
"brown wooden table and chairs set" by Frames For Your Heart: https://unsplash.com/photos/brown-wooden-table-and-chairs-set-zSG-kd-L6vw
"white bed with gray pillow" by Linus Mimietz: https://unsplash.com/photos/white-bed-with-gray-pillow-p3UWyaujtQo
Photo of baseball hat by Mediamodifier: https://unsplash.com/@mediamodifier?utm_source=unsplash-figma&utm_medium=referral&utm_campaign=plugin
Photo of water bottle by Joan Tran: https://unsplash.com/@joanofarts?utm_source=unsplash-figma&utm_medium=referral&utm_campaign=plugin
Photo of t-shirt by Ryan Hoffman: https://unsplash.com/@ryanhoffman007?utm_source=unsplash-figma&utm_medium=referral&utm_campaign=plugin
Photo of baseball glove with baseball by Sharon Waldron: https://unsplash.com/@onesmallsquare?utm_source=unsplash-figma&utm_medium=referral&utm_campaign=plugin

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None of the organizations or people credited above are affiliated with this case study.

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